Black is White —Integrated Campaign
Black is White —Integrated Campaign
01 — Campaign Overview
Black is White brought Curaprox's charcoal whitening range to market with a strict Swiss monochrome identity. As Creative Lead, I directed the campaign's adaptation across social, retail, POSM and creator content — localised for Arabic and Thai audiences without losing a single degree of its visual discipline.
02 — The Challenge
The Black is White campaign required consistent execution across social, retail and creator touchpoints in three languages — while maintaining Curaprox's Swiss premium identity and ensuring production readiness for every market.
03 — Production Metrics
04 — The Product
05 — Campaign Visual Language
06 — Social Campaign
07 — Campaign Flow
Master Campaign
Social Media
Retail Experience
08 — From Digital to Physical
Counter Display
Counter Unit
Counter Display
Counter Unit09 — My Contribution
