GymTrendz cover — primary lockup over campaign photography

GymTrendz —Brand Identity · UI/UX

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01 — Project Overview

A fitness brand born on the feed, built for the phone.

GymTrendz puts trending workouts, calorie tracking and gyms in one app. I built the brand from its pixel dumbbell mark upward — visual identity, typography and colour — then carried it straight into the product: full UI/UX, app store creative and a social campaign system.

Client
GymTrendz
Role
Creative Lead
Platform
iOS · Android
Scope
Brand Identity · Logo · UI/UX · Social · Motion

02 — The Challenge

Fitness apps all look the same — black, neon, aggressive. GymTrendz needed a personality of its own: a pixel mark that winks at internet culture, and a product UI calm enough to open every single day.

03 — Brand Identity

A pixel mark
with a pulse.

GymTrendz mark in two tonal variants
The Mark — Two Tones
Logo construction — pixel grid to final outline
Logo Construction — Grid to Outline
GymTrendz motion identity — animated logo loop
Motion Identity — 12s Loop
Brand pattern tile derived from the pixel mark
Brand Pattern
Typography and colour — PP Mori and the brand palette
Typography & Colour — PP Mori

04 — UI/UX Design

One brand,
carried into the product.

GymTrendz app on two floating phones — onboarding and home
The App — Onboarding & Home
Home screen — progress, workouts, challenges, calories
Home — Full Screen
Gyms tab — find gyms, memberships, trainers
Gyms — Full Screen
Calories today UI component
Component — Calories Card
Your progress header UI component
Component — Progress Header

05 — Social Media

Built to stop
the scroll.

Calculate your calories with ease — campaign poster
Challenge yourself with proven exercises — campaign poster
Get fit with experts from all over the world — campaign poster

06 — Campaign Posters

One app.
Every channel.

One app for guaranteed fitness — app store banner
App Store Banner — One App for Guaranteed Fitness
GymTrendz campaign cover — runner bursting through app screens
Campaign Cover — Fitness App Launch

07 — My Contribution

What I owned.

Visual Identity
Logo Design
UI/UX Design
Social Media
Motion Graphics
Branding
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