Bright Reveal Dark Spot Exfoliant Peel hero key visual

Dark Spot Exfoliant Peel —Omnichannel Campaign Production

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01 — Campaign Overview

One master campaign, adapted across every touchpoint in ANZ.

Bright Reveal launched the Dark Spot Exfoliant Peel across Australia & New Zealand. As Creative Lead, I directed the adaptation of the global master artwork into a full omnichannel ecosystem — social, digital, retail POSM and motion — keeping a single clinical, premium visual language intact from feed to shelf.

Client
L'Oréal
Brand
L'Oréal Paris
Market
Australia & New Zealand
Role
Creative Lead
Agency
WPP Production
Deliverables
Social · Retail POSM · Motion · Digital Assets · Creative Adaptation

02 — The Challenge

The Bright Reveal campaign required consistent execution across multiple digital and retail touchpoints while maintaining L'Oréal's premium visual identity and ensuring production readiness for the ANZ market.

03 — Production Metrics

ANZMarkets
130+Deliverables

04 — The Product

Bright Reveal Dark Spot Exfoliant Peel with domino motif
25% Multi-sized Acids Inspired by Professional Peels Dark Spot Exfoliation

05 — Campaign Visual Language

Fast action on post-acne marks and dark spots — campaign banner
Dark spots? Post-acne marks? Game over — campaign banner with clinical results

06 — Social Campaign

Built for the feed,
the story and the swipe.

Social Videos — KOL
KOL video — evening routine application 128K 2,341 Share @glowbykateEvery-other-night peel routine ✨
KOL video — applying the exfoliant peel 96K 1,872 Share @skinwithmayaDark spots? Game over.
KOL video — every other night usage 210K 4,509 Share @ellaglowsMy 10-day bright reveal 💫
KOL video — skincare moment 75K 1,204 Share @thegloweditSnake peel effect, explained

07 — Campaign Flow

Master Campaign

Social

Creator Content

Retail

POSM

Consumer Experience

08 — From Digital to Physical

Retail experience.

Counter glorifier displayCounter Glorifier
Counter display with product testersCounter Display
Tall floor displayFloor Display
Gondola and side panel displayGondola
In-store archway installation In-store Archway

09 — My Contribution

What I owned.

Creative Direction
Creative Adaptation
Retail POSM
Quality Assurance
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