Purefume campaign cover — model with fragrance bottle

Purefume —Brand Identity · Packaging · Website

Scroll

01 — Project Overview

A fragrance brand, built from a blank page.

Purefume is a homegrown fragrance house, and I built its entire brand world — the logotype and monogram, the packaging system, campaign art direction, and a full e-commerce experience across web and mobile. One continuous idea: your story, your scent.

Client
Purefume
Role
Creative Lead
Market
India · Homegrown D2C
Scope
Logo · Identity · Packaging · Campaign · Web & Mobile

02 — The Challenge

A new fragrance house with no legacy to lean on. Purefume needed a name-to-shelf-to-screen identity that felt luxury-grade from day one — built from zero, on a homegrown budget.

03 — Brand Identity

Drawn on a grid,
not picked from a menu.

Purefume logotype construction sketches
Purefume monogram and logotype with construction grid
Brand palette — Midnight Rift, Sand Veil, Golden Relic, Summer Frost
Primary and secondary typefaces — Avegas Royale Bold and Jost Regular

04 — The Collection

Every scent,
its own world.

Classic Night — collection key visual
Dive in Nature — collection key visual
Summer Essentials — collection key visual

05 — The Proposition

Purefume bottle in hand — packaging design
PF Monogram Minimal Label System Your Story · Your Scent

06 — The Campaign

The face of
the fragrance.

Campaign photography — Vanilla Vibe 919 at golden hour
Campaign photography — Vanilla Vibe 919 in soft daylight
Campaign photography — Vanilla Vibe 919 in black satin

07 — UI UX

One brand,
every screen.

Purefume website screens across devices
Purefume mobile app screens
Purefume website page details
Purefume mobile site in hand

08 — My Contribution

What I owned.

Brand Strategy
Logo & Identity System
Packaging Design
Art Direction
Website Design
Mobile Experience
Back to home page